Strategy, content and community growth — real posts from campaigns I've run, embedded below.
Channel Strategy
Positioning, content pillars and posting cadence across platforms.
StrategyContent Production
Short-form video, graphics and captions written to convert.
ContentCommunity Growth
Audience building, engagement programs and reporting.
GrowthDigital Media Management (Agency)
My ideas come to life — agency work managing brand social channels.
Campaign Post
Reel
Featured Instagram Post
Reddit AMA — Apple TV+
Community activation supporting F1® The Movie and its filmmakers.
F1® The Movie Filmmaker AMA
AMA announcement featuring director Joseph Kosinski and producer Jerry Bruckheimer in r/movies.
Community Engagement — USA Network
Social content showcasing audience interaction, platform-native storytelling, and community engagement across X and Instagram.
Brand Engagement Highlight
Showcasing strong audience connection and engagement metrics.
Live Event Engagement
Real-time audience interaction and conversation during programming.
Fan Interaction Post
Encouraging direct audience responses and participation.
Instagram Reel Engagement
Short-form video content driving reach, shares, and audience interaction.
High Engagement Campaign
Content designed to maximize reach and interaction.
Instagram Feed Post
Visual storytelling tailored for platform engagement and brand connection.
Audience Conversation Driver
Post structured to spark replies and community discussion.
Trend Spotting — USA Network
A curated roundup of social trends, creative formats, and standout viral content.
Hook First, Explain Later
Fast-Paced Storytelling That Sticks
Built for the Algorithm
The HISTORY Channel
Instagram Campaign
History's Greatest Mysteries — X
Instagram Post
Live PD
X Post
X Post
Instagram Post
Selected Case Studies
USA Network — April 2025
WWE WrestleMania 41
Challenge: Drive audience engagement around WrestleMania through live, always-on social coverage.
- 40+ million known and estimated impressions
- 489K engagements and 2.2M video views
- On-the-ground capture in Las Vegas at WWE World and WrestleMania
Download case study (PDF) ↗USA Network & Peacock — August 2025
WWE SummerSlam 2025
Challenge: Cover the first two-night SummerSlam with live, always-on social across USA Network and Peacock.
- 50+ unique social assets plus real-time clips and GIFs
- 10+ hours of live posting and clipping
- Front-row on-site capture published in real time
Download case study (PDF) ↗